ISEA 1% Business School: Building the "West Point" for Elite Talents in the Logistics Industry
Original Intention of Establishment
The current global industrial and supply chains are featured by a complex landscape of "regional anchoring, digital empowerment, and green transformation". Enterprises need to enhance resilience through technological investment, diversified layout and ESG integration. Traditional business models can hardly adapt to the new development pattern of dual circulation, while the structural shortage of professional and international talents has restricted industrial upgrading. Against this background, ISEA has followed national policies of "deepening supply-side structural reform" and "promoting the specialized and branded development of modern service industries", and jointly established the ISEA 1% Business School with 1% Advisory Group, a strategic partner deeply engaged in international logistics, to focus on talent development for the international logistics and supply chain industry.
Relying on ISEA’s industrial resources and 1%’s professional training capabilities, the Business School goes beyond simple resource aggregation to build a dual engine of "industrial think tank + skills training" and provides one-stop solutions centered on "industrial insights + capability improvement".
Core Team
Chen Hongbing
Honorary Dean of ISEA 1% Business School, Vice Chairman and Secretary-General of Top 50 Shipping Elites Research Center
Vincent Zhao
Founding Dean of ISEA 1% Business School, Founder of 1% Business School & 1% Advisory Group, Founder of 1% Entrepreneur Tribe, International Certified Trainer / International Certified Corporate Coach
Wang Xiuping
Founding Dean of ISEA 1% Business School, Secretary-General of China Communications and Transportation Association - Shipping Logistics Branch, Chief Commercial Officer of International Shipping Enterprise Association (ISEA)
Yang Yang
Executive Deputy Dean of ISEA 1% Business School, General Manager of Marketing Division, Assistant to General Manager
Mao Jiaqi
Executive Deputy Dean of ISEA 1% Business School, Deputy Secretary-General of China Communications and Transportation Association - Shipping Logistics Branch, Secretary-General of Shanghai Port, ISEA
All-Round Lecturer
VINCENT
- Founding Dean of ISEA 1% Business School
- Founder of 1% Business School & 1% Advisory Group
- Founder of 1% Entrepreneur Tribe
- International Certified Trainer / International Certified Corporate Coach
Professional Background
With 20 years of experience in marketing, he has founded 4 companies successively and worked in Fortune Global 500 enterprises. He has deep experience in international logistics, cross-border e-commerce logistics and international express delivery industries, and has built his personal IP for 4 years.
Core Expertise
- Marketing system establishment
- Sales strategy coachingPDCA/CRM
- PDCA/CRM behavior management
- SMART goal management-oriented consulting services
Logistics industry empowerment
- Served 56+ international logistics enterprises
- Trained 5,368+ participants
- 21 globally certified courses
- 3 major product systems
- Core Competencies and Services
Cooperative Clients
Yamato (China), DB Schenker, Tesa, COSCO Shipping, Sinotrans, Meishe Group, Oujian Group, Saidi Group, Shanghai Aopai, Tianshili, Qianya Group, Lianyuwang Group, CIMC Modern Logistics, etc.
Cooperation Track
March 31, 2025
ISEA 1% Business School was officially established on March 31, 2025.
Chen Hongbing, Editor-in-Chief of China Shipping Gazette and CEO of ISEA, and Vincent Zhao, Founder of 1% Business School & 1% Advisory Group, jointly inaugurated ISEA 1% Business School, with Chen Hongbing serving as its Honorary Dean. Wang Xiuping, Secretary-General of China Communications and Transportation Association - Shipping Logistics Branch and Chief Commercial Officer of International Shipping Enterprise Association (ISEA), and Vincent Zhao, Founder of 1% Business School & 1% Advisory Group, signed a strategic cooperation agreement on behalf of both parties.
May 23, 2025
On May 23, 2025, the first ISEA 1% Business School Leadership Training Camp for International Logistics and Supply Chain Enterprises concluded in Shanghai.
Vincent Zhao, Founding Dean of ISEA 1% Business School, delivered a speech entitled Navigating Economic Cycles: The Leadership Revolution for Logistics Enterprise Leaders. Wang Xiuping, Founding Dean of ISEA 1% Business School, delivered an address at the event. Ge Shangen, Executive President of China Communications and Transportation Association - Shipping Logistics Branch, presented appointment letters to the core team of the Business School and awarded the school flag. Meanwhile, the launching ceremony of the exclusive customized course Future Sales Stars was held during the training camp.
June 18, 2025
On June 18, 2025, the first online live broadcast was successfully held.
Vincent Zhao, Founding Dean of ISEA 1% Business School, shared wonderful content of the course Future Sales Stars: Practical Elite Sales Training and released live exclusive benefits. The live event attracted 2,227 online viewers and more than 10,000 likes, proving that high-quality content attracts traffic naturally.
July 18, 2025
On July 18, 2025, the national offline open class of Future Sales Stars: Practical Elite Sales Training officially kicked off.
Sessions were held in Shanghai on July 18, Qingdao on August 12, Dalian on August 13 and Tianjin on August 19, attracting over 500 industry elites from member entities and invited enterprises of China Communications and Transportation Association - Shipping Logistics Branch, International Shipping Enterprise Association (ISEA), Dalian Logistics Association and other institutions. Vincent Zhao, Founding Dean of ISEA 1% Business School, gave an impressive keynote speech with in-depth interpretation of three core modules of the DiSC system: communication skills, customer development and demand mining, which won widespread praise from participants. The open class only gave a brief overview of the official course. The complete official course covering multi-dimensional practical sales skills can help practitioners achieve a qualitative leap in sales competence.
